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Defining SEO and its best practices | Status Labs

When done right, your website will rank high in search results when your target audience searches for key words associated with your services.

Many manufacturers don’t know where to begin to enhance their website’s ranks, so they hire professional search engine optimization services. If your manufacturer is struggling to earn a name for itself, it’s likely you don’t have extra money floating around from the budget. However, employing the ideal consultant can turn that around. Not only will an SEO professional help to increase your traffic and conversion rates, but they’ll free up your time to concentrate on more important things, such as running your business.

If you are unsure how to discover the right search engine optimization consultant for you, here are six tips to point you in the ideal direction.


Knowing the symptoms of bad search engine optimization consulting is extremely important when you’re trying to select the right service for your brand. There are tactics that some services will use to try and convince you that they know what they’re doing and that they’re the most competent, but these may be empty promises.

1 important red flag is that which we call black hat SEO tactics. Black hat SEO includes purchasing links on other websites, keyword stuffing, or composing bad, insignificant content just to improve page rankings. These strategies may result in penalties from Google, and if you were aware that the consultant was doing this, you’re going to be the one to cover the price — not the consultant.

Another factor to be wary of is grand guarantees with vague descriptions. If a consultant says that they could quadruple your website traffic in just two weeks with a plan that they understand, you can be sure that it’s too good to be true. Search engine optimization is a science and there are definite measures you can take to boost your page rank. If someone claims to have particular knowledge or claims they understand how to achieve insanely good results, they’re selling you a flamboyant presentation rather than demonstrating their experience (or lack thereof).


1 way to protect yourself from being drawn into a contract having a bad search engine optimization consultant is to read reviews from real people and your peers. Googling”Best Professional SEO Services” might not be the ideal method to find the right advisor for you. Sure, they’ve displayed their capability to rank high on that SERP (search engine results page) and that may appear to show their expertise. However, it doesn’t inform you if they give the exact same care and attention to their clients.

Talk to others who’ve worked with a consultant to improve their inbound marketing strategies. Who did they utilize? Were they satisfied? If not, why don’t you? Speak with a person directly and ask questions, otherwise you’ll have to attempt to find your answers in reviews on third party websites.


KPIs, or key performance indicators, would be the metrics which you will use to ascertain whether or not a consultant is really helping improve your inbound advertising strategy. You will need to check in regularly with the consultant to make certain that these KPIs are improving.

When you’re deciding between professional search engine optimization services, keep certain goals in your mind that you hope to achieve. Also, consider which KPIs are used to quantify if these goals are being met. Some significant KPIs comprise the number of organic sessions that you have, search engine rankings for certain keywords, conversion speed, telephone calls, and others. Ask the consultant exactly how they improve these KPIs so you know you will get the results you need. Click here for SEO Cape Town

4.Request SAMPLES

Asking an SEO consultant to provide you with concrete examples of the job is a great way to determine whether they are a fantastic match for you. Ask them if they have worked for brands such as yours and inquire about the results they achieved. Now’s the time to be picky.

Also, take some time to look at their site. Can they write decent articles? Is their site easy to navigate? These are good indicators of the skills. Bear in mind, though, that many advisers are focused on customer sites than their own, so don’t eliminate confidence in them just because a few things are not what you’d expect.


Good communication is essential when deciding on the right SEO consultant. A fantastic SEO plan takes months and even years to launch. When you enter a lengthy commitment such as this, you need to understand they’ll communicate with you effectively.

Establish how often you’ll communicate and the ways in which you’ll communicate if you employ them. It needs to be simple to achieve them even while you’re in the consideration procedure. If you end up waiting long periods to listen back, or even if you’re just not on the exact same page as the consultant on a private level, it could be time to move on.


Before hiring, be sure they can satisfy your requirements and you have a crystal clear comprehension of how they’ll do so.

When will we start to see results?

What happens if I want to cancel?

Will I have the site when I leave the contract?

What will you want from us to become prosperous?

Do you offer multiple contract/budget options? If so, what exactly are they?


SEO is a fast paced, high-stakes sport that brands are forced to engage in if they would like to compete in the digital age. While many are enticed to tackle this on their own, there are plenty of reasons why reaching out into an inbound marketing and advertising agency and receiving their help may make sense for youpersonally.

The numerous benefits an agency supply means a better ROI on your money spent in SEO services. Get a free SEO/content analysis out of First Page Strategy and also our audit will let you know exactly what to alter and why. With our help, you’ll be better able to keep up with your competition and bring new traffic to your website, all in a fraction of the cost for an in-house advertising group.

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